Naming, Strategic Positioning
and Visual Identity

2019

We developed the Naming, Positioning and Visual Identity of GIV Crédito Simples, a simple credit company in Porto Alegre, full of personality and focused on making it as easy as possible to obtain credit online for individual microentrepreneurs.

As it is a fully online brand with a diverse audience, we chose to embrace simplicity as a visual and service concept. The objective is to facilitate the customer's journey from beginning to end, valuing the individuality of each one and working to make their dreams come true. It is simple but never simplistic. It translates the ease and tranquility that you want to convey to your customers, with a direct, clear language and without the "small print" of the market. The value is not in the credit, but in what you can accomplish with it.

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// It's simple. It's GIV.

Three letters. Two colors. Simple.

Simple credit to move the economy of our region, one dream at a time.