ACRIS - KITCHEN OF ORIGIN

Strategic Positioning
and Visual Identity

2019

A project of a lifetime, conceived and created in Gramado -RS, Acris Cozinha de Origin is a restaurant that works only with local suppliers, guaranteeing seasonal, healthy ingredients of known origin. Direct from the producer to the restaurant kitchen. Acris wants to create a transparent relationship with customers, through authentic, healthy and tasty dishes.

​

We designed the entire positioning and visual communication of the restaurant, from the brand language to the menus. Visual Identity values the stars of the restaurant, the ingredients. We illustrate the main base ingredients of the menu dishes and use them as a background for the logo, alternating according to the applications. The same illustrations make up the brand's pattern.

​

The menus and letters and drinks are also illustrated and reflect the artisanal aesthetics of the space, made of wood and textured paper, ending with a jute bow. In addition, we work in partnership with the architects to translate the brand identity into the physical space in a consistent and strategic way.

​

Acris is not just a restaurant, it is an experience.​

It's healthy food from the start.

​

​