PAGCRIPTO
Strategic Positioning
and Visual Identity
2021
Pagcripto is a cryptocurrency exchange and gateway, focused on the democratization of cryptos and on a close and secure service for any size of investor. At the beginning of 2021, the Pagcripto team came to us to develop the brand positioning and redesign project, which was more aligned with its current and future goals.
The result could not be different: a giga project, full of meaning and inspirations from another world.
To develop a sense of community, we brought together crypto lovers in a separate universe: the Pagverse, an entire universe powered by cryptocurrencies and inhabited by Criptomanos, beings who live and breathe crypto. And who keeps this universe going? Pagcripto. It is the ship that, like the trade, fuels this system and keeps it moving.
We materialize this universe through a visual identity with sci-fi inspirations, but without losing the seriousness that the financial market demands.
// Trade a lot of people out there do, but create a solid and safe community for any size of investor just Pag.
Illustrations by Matheus Britto
